Social Media Specialist

Irving, TX 75038

Posted: 04/09/2019 Employment Type: Temp To Hire Industry: Marketing Job Number: 46668 Pay Rate: $36K-$48K

Social Media Specialist

TPI Staffing is now hiring a Social Media Specialist in Irving, TX, paying $36K-$48K yearly.
The
Social Media Specialist will strategically plan, launch, manage, and evaluate paid search campaigns and social media deployment in alignment with company objectives. They will serve as the main search and social media marketing point for the client and will occasionally be client facing. Position will report to Irving office for initial training with the potential to telecommute post training.

Once a TPI Staffing employee is hired by our client, company benefits include: Medical, Dental, Vision, Short-Term Disability, FSA, Sick & Vacation Days.

Responsibilities:

  • Primary focus is paid search with social media as secondary.
  • Create paid search / SEM programs that incorporate appropriate spending levels, CPC estimates, keyword recommendations and manage to objective CPA's.
  • Research and prepare launch documents containing keywords, recommend ad group strategy, ad copy, and any other campaign parameter recommendations
  • Launch campaigns via AdWords and Bing that are structured in alignment with company goals
  • Manage bid and keyword optimizations and budget throughout life of campaign to achieve the best use of the client s budget based on desired user actions
  • Contribute meaningful insights and recommendations to improve campaign performance
  • Accurately define KPIs, performance goals, and benchmarks
  • Create & pull reports using various reporting platforms such as AdWords, Bing, or Tableau
  • Weekly campaign summaries and ad hoc reporting required to communicate performance
  • Contribute to advancing company's knowledge base by sharing information routinely
  • Stay current on the offerings and capabilities within the search marketing / social media landscape
  • Strong business acumen and problem-solving abilities
  • Excellent written and verbal communication skills
  • Detail-oriented with superior organizational skills and multitasking ability
  • Ability to prioritize and manage frequent demands, internal & external
  • Ability to thrive in a team-oriented environment and work well with cross-functional teams and varied communication styles

Requirements:

  • 3+ years of paid search experience and bachelor s degree, or equivalent combination of education and/or experience
  • Strong ad copy development skills and knowledgeable of overall search strategy for a variety of industry verticals and campaign types
  • Proficiency in Google Ads, Google Ads editor, Google Analytics, Bing AdCenter, and 3rd party search management platforms (such as Marin, Kenshoo, Doubleclick Search, etc.)
  • Proficiency with facebook, twitter, Instagram and other social media platform page setup to ad deployment / analytics
  • Strong knowledge of digital environments and overall Internet savvy
  • High technical aptitude for learning and working within desktop and web-based applications (Windows, Microsoft Office, ad platforms); proficiency with database-driven reporting and ability to work with large data sets; strong proficiency with Microsoft Excel & other MS Office applications
  • Ability to calculate and analyze data, especially data based on standard digital advertising cost-per metrics (CPM, CPC, CPA, etc.)
  • Ability to maintain, update basic copy needs on Wordpress websites from time to time or coordinate copy needs with web developer.

Ready to Apply?

We kindly ask you to please make sure you have fully read the above requirements as determined by our client company. If you already applied with TPI Staffing, please send the Recruiter an updated resume and reference the Job ID.

If you are not already registered with TPI Staffing, please apply by clicking the "Apply Online" button. You only need to apply once to be considered for all of our job openings or call the Recruiter for more details.

Samantha Shultis
Recruiter

Hi, I'm Samantha! I recruit for all Texas regions, I am located at our Cypress Branch 21840 Northwest Freeway Suite E Cypress, TX 77429 open M-F 7:30 AM - 5:30 PM. Walk-Ins are welcome. If the position is outside of the greater Houston area please email me your resume after applying online. 

Text Me: 888-240-6456 with Your Name and Job # after you have applied.

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